Millenials, the green targets

The Internet business is powered by the Millennials, the boys and girls born between 1982 and 1994, the most active internauts, who don't care if is a little bit expensive, as long as, the products or services are "green" and responsive to the society and environment. 

For them, buying or selling isn't the most important thing because their sense of property is very flexible, but also, they don't have any problem making money easily with use and creating content on social networks, mostly on youtube, for example. Might be that is another meaning for called "greens".

Social networks are his habitual landscapes, here everyone can see a lot of selfies them. Really, millions of selfies... an infinite number.

The popularity of sites for rent and second-hand retailing is because Millennials have changed their vision and consumer profile with their new habits. They don´t need too much to enjoy life. Some are vegetarian or vegan and share a cause. 

Today,  the most investigated target inside the world of digital marketing is to determine their tastes and preferences. Is very smart people that is committed to improving the planet and showing us that the X generation is wrong.

by Edwing Salas